Focal Competence: Identifying and addressing customer needs profitably
1.state the meaning of marketing;
2.explain the core concepts in marketing;
3.describe the scope of marketing;
4.discuss the importance of marketing;
5.explain the functions of marketing;
6.narrate the history of marketing in Nigeria.
Focal competence: Integrating the 4Ps to meet target market needs and achieve business goals
1.explain marketing mix;
2.describe the 4Ps of the marketing mix;
3.discuss the interrelationships among the 4Ps;
4.formulate marketing strategies using the marketing mix.
Focal Competence: Protecting the environment in day-to-day marketing activities
1.explain the meaning of green marketing;
2.distinguish between green and traditional marketing;
3.discuss the importance of green marketing;
4.apply green principles to marketing mix elements;
5.develop marketing strategies that promote sustainability and reduce environmental harm.
Focal Competence: Utilising marketing concepts to formulate strategies that create customer value and drive business growth
1.explain the meaning of marketing concept;
2.discuss the various marketing concepts;
3.differentiate among the marketing concepts;
4.Apply the marketing concepts in formulating marketing strategies.
Focal Competence: Identifying and categorizing products and markets to make informed marketing decisions.
1.state the meaning of product;
2.discuss the classes of products and their characteristics;
3.explain the meaning of market and the types of markets;
4.analyze the influence of cultural and social factors on classification of markets;
5.classify products and markets.
Focal Competence: Analyzing marketing environments for making effective marketing decisions
1.explain marketing environment;
2.distinguish between internal and external marketing environments;
3.discuss the factors that influence marketing environments;
4.analyze marketing environments and make effective marketing decisions.
Focal Competence: Carrying out merchandising activities effectively to attract customers and increase sales
1.Brainstorm in groups on the meaning and types of merchandising.
2.Individually make presentation on the importance of merchandising in marketing using information from online sources.
3.Work in groups to design store layout
4.Work in groups to create attractive display of products
5.Visit a retail store to observe merchandising activities and write a report.
6.Work in groups to set product prices
7.Work with school shops to practice inventory management. • Textbooks • Cardboard papers and markers • Internet • pictures of stores with exemplary layout and display • Video clips of merchandising activities • Samples/empty packs of goods • Mock shop. Students to:
1.state the meaning and types of merchandising;
2.discuss why merchandising is important in marketing;
3.set product prices;
4.design store layout;
5.display goods;
6.manage inventory.
Focal Competence: Upholding ethical standards and core moral values in marketing practices
Focal Competence: Designing and leveraging social media channels to achieve marketing goals
1.explain the meaning of social media;
2.discuss the types and features of social media;
3.create social media accounts for a business and set up a profile;
4.brand social media account for a business;
5.develop a plan for attracting and engaging followers for a business social media account. .
Focal competence: Combining promotional tools to reach and engage target audience and drive sales
Focal Competence: Creating marketing contents that attract and retain target audience
1.explain the meaning of content creation;
2.distinguish between the different types of marketing contents;
3.explain the role of content creation in marketing;
4.discuss the meaning of content creation plan;
5.develop a content creation plan;
6.create marketing contents using digital contents creation tools.
Focal Competence: Generating effective contents that capture and retain audience attention
1.discuss the techniques for creating effective contents;
2.explain the characteristics of marketing contents for awareness creation, Lead generation and relationship management
3.create social media contents for marketing;
4.create blog posts for marketing;
5.create videos for marketing;
6.create email messages for marketing.
Focal competence: Developing entrepreneurial mindset
1.explain: entrepreneurship, entrepreneur andenterprise;
2.Analyze the qualities of an entrepreneur;
3.discuss the role of entrepreneurship in socio-economic development of nations.
Focal Competence: Identifying and selecting viable business opportunities in marketing
1.explain business ideas, viable business ideas and opportunities;
2.identify the sources of business ideas and opportunities in marketing;
3.describe the qualities of a good business opportunity in marketing;
4.identify viable business opportunities in marketing;
5.assess and rank business opportunities in marketing.
Focal Competence: Designing and launching new products that meet market needs
1.explain the meaning of the core concepts in new product development;
2.describe the various types of innovation in product development;
3.discuss the importance of innovation in new product development;
4.describe the stages of new product development;
5.generate innovative new product ideas.